About Us


Frustrated by poor quality, unhelpful service and a lack of information, Chairforce was set up to design and source better tables, chairs & stools for restaurant, cafe and home users.

The idea is to supply great quality products — in a friendly manner, at insanely attractive prices — same day, if necessary.

We are focussed on expanding our range intelligently and honestly. Over the years we’ve rapidly increased the number of products we sell, often prompted by the good ideas of our customers. But that doesn’t mean we sacrifice quality. The Chairforce mission is to give better quality products that are more useful, hard wearing and easier to assemble, all at cheaper prices. If you find a cheaper product, it will more than likely be an inferior product.

Friendly Staff

32,000 customers know our friendliness across Australia, SIngapore and New Zealand. Chairforce team members are here to help. We genuinely love our customers and the sometimes stressful nature of running a hospitality business. We’ll suggest improvements, we’ll be honest, we’ll be efficient, we’ll be communicative – but most of all we’ll be friendly.


Our products use the best quality and are designed to withstand the pounding effects of busy life. We go to extra lengths to improve strength and utility – without making our prices go up astronomically. Extra colour options, outdoor grade, stackable and versatile. That’s quality!


Why are our products such good value? We sell direct to the customer. No distributors. No middlemen. Also, we keep overheads down – no marble foyers, no fancypants administrative assistants, no sales reps in flash cars with nothing to do. We price the products accordingly.


We’re reasonably confident we have a great range of quality chairs and stools and will be adding to the range with top quality tables, bases and table tops soon. Many new styles to come.

“Where it makes sense we will change our designs to better solve a particular problem. Our furniture is cost-effective, but we don’t cut-corners when it comes to strength or changing a design to make a better product.

Our warehouse is fully stocked. We are not resellers. You are dealing direct with the designers and importers, so there are no greedy middleguys taking their cut.”